DARLINGTON Building Society is to launch a new-look website as part of a major investment in improving customer service.
And the award-winning Society has proudly supported local business by engaging Darlington-based Hush Digital to design and build the new site.
The new website is part of a ‘change agenda’ featuring investment in advanced technology, which also includes a new, customer-friendly telephony system.
The new website goes live in the week beginning August 16 and is designed to make it faster and easier for members to navigate whether they are using mobile phones, tablets or desktop computers.
Chief Operating Officer, Chris Hunter, who is overseeing the change agenda, said: “Since the Society rebranded five years ago, the market and our own business have evolved significantly, and it was time to make sure our technology and systems kept pace with those changes.
“We went out to tender for the new website, and it was a double bonus that the contract was won by a local company – Hush Digital – which has done a first-class job in delivering exactly what we need for an exciting new era.”
The website is more accessible, with fewer pages to navigate, while retaining all the important information members require. It also accommodates the increased demand from customers for video guides.
“As well as making sure it serves the needs of our existing members, we also wanted it to be a showcase to the outside world and attract new customers, so it has a very fresh, dynamic, interactive feel,” added Mr Hunter.
In designing the new website, the Society paid close attention to feedback from members and a key change is that the website is much more user-friendly.
The font has also been made clearer to help those with eyesight difficulties or dyslexia, and a zoom facility can be used to adjust the size to suit individual users. Other new features include mortgage and savings calculators.
Jonny Overfield, Managing Director of Hush Digital, said: “Darlington Building Society is a local business with a proud history, with a brand that is embedded in the local community.
“It’s an honour to be working with the Society on such an important project, heralding an exciting new era for such a prestigious local institution.
“The old website was overly-complicated, so we have concentrated on giving it a simplified new structure so that customers can access the information they need within two or three clicks. It has also been designed so that it can evolve as members’ needs change.”
Hush Digital was launched under its original name of Intermedia Solutions in 1997, before rebranding as Geonet Solution. It became Hush Digital in 2019 and prides itself on designing bespoke websites, with an in-depth understanding of the needs of each client in its portfolio.
- Darlington Building Society’s website address will continue to be www.darlington.co.uk