Ian Halley joins Wren Sterling as CEO

National IFA, Wren Sterling, has appointed Ian Halley as its new CEO, with Ian Darby stepping back from day-to-day running of the business to resume his role as Executive Chairman.

Halley was recruited from Aviva where he was in charge of Aviva’s investments in IFAs, networks and distribution businesses, developing their strategy and propositions. Prior to that he worked for Prudential, Friends Life, Scottish Widows and Paymentshield in a variety of senior management and board level positions.

He joins Wren Sterling at an exciting stage of its development after significant change to its operations, back office systems and internal structure in the past 18 months following its separation from Towergate. 

Commenting on his appointment, Ian Halley said: “I’m delighted to be joining Wren Sterling at this point in its evolution. As evidenced by the success of our broad ranging advice partnerships, the need for financial advice throughout society is growing all the time and Wren Sterling’s developed corporate, private client and partnerships channels are ideally placed to guide individuals and employers through all aspects of their financial journeys.

“I’m looking forward to working with the team and our valued partners, to grow our business through the provision of high quality advice to our mutual clients. I am also excited by the new advice partnerships the team is working on and look forward to working with these new partners to provide professional advice to their clients and employees.”

Executive Chairman, Ian Darby, added: “Ian's last role has given him a very clear insight into our market, the opportunities and challenges we face and the strategies that work best for clients. That knowledge will be invaluable for Wren Sterling as we move forward, as will his background in growing businesses, as Wren Sterling looks to build on its strong foundations.”

Are you making the most of your finances?

Wren Sterling can offer you objective, one-to one advice across the entire financial market to build a plan that is best suited to you. Their advisers are always available to help and will regularly review your plan, making sure you are getting the most out of your money. With Wren Sterling you can be confident your finances are in the best possible hands, enabling you to relax and enjoy the rewards.

Visit our Independent Financial Advice section to learn more

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